THE DAY AFTER DOOMSDAY

In 2012 the Comeback Studio (Dimitris Kanellopoulos and I) teamed up with the Eternal Optimists (Antonis Varzakakos and Babis Manologlou) to create an experimental online project.

The goal was to take the idea of the 2012 Doomsday Calendar and take it further.

What would really happen after December 21st 2012, the day that the world was supposed to end, according to a number of theories popular in the world media at the time?

So we got people from around the globe to act and be our collaborators by using Instagram.

Participants had to capture and post on Instagram something, that they would like to be saved after the End.

The one rule was that they all had to tag their pictures with #thedayafterdoomsday.

The hashtag in combination with code by the Eternal Optimists ensured that all the pictures would appear together on the project webpage.

After a draw, three lucky participants got some very cool presents for their work.

To our surprise, people kept posting up pictures even after the end of the competition, so it was kept alive for a couple of years.

The Day after the Doomsday project won a merit at the 2013 EBGE Awards, in the Miscellaneous Digital Applications category.