A pair of brochures for Parex Shoes, for their 2015 Spring/Summer collection.

The first brochure was given as an insert within a selection of magazines and newspapers in Greece, whereas the second one was given away at Parex’s shops in Cyprus.

The basic idea was to create miniature worlds made of paper around the shoes, in which the action would take place.

The process was quite time consuming, as the fabrication of all the paper props lasted three weeks.

Then it was just a matter of doing the photoshoot and digitally adding color to some of the paper elements in each picture in order to create a vibrant tone and add rhythm.