ORA focuses on specialty products that increase crop productivity & quality but also respect the environment.
The logo should convey how their products work, as well as the character of a bold & innovative company.
The idea for the symbol is quite simple. The promise that ORA make to their clients (strong, healthy crops) combined with their method (instead of providing the plant with various kinds of nutrients and chemical substances that boost its growth, they affect the plant’s physiology in a cellular level).
The last step was to arrange the symbol in an angle of 45 degrees in order to give it a sense of agility.
Bold corporate colors were chosen in order to compliment the form of the symbol. Dark blue for professionalism and vivid orange for innovativeness.
Corporate typography was treated with boldness in mind. Futura was chosen for its dynamic forms and the modern character it still carries.
The phrase “Out of Ordinary Agroscience” has a dual role. It is the full name of the company, where the acronym ORA comes from, and at the same time states the company’s mission: To deliver new, innovative tools to the agriculture professionals.
The final logo.
Monochrome positive and negative versions of the main logotype.
The three elements that make the ORA logotype, symbol, acronym and mission, can be used in different combinations, depending on the application.
The fourth element of the ORA identity, a pattern based on the rhombus, the shape that surrounds the “O” shape.
It symbolizes the earth as it looks from a great height, divided into different crops by the farmers who work on it.
It was printed with UV on the folder, one of the applications of the ORA brand identity.